After launching a declaration of municipal engagement for the Sustainable Development Goals (SDGs) in 2016, the awareness raising campaign of the Association of Flemish Municipalities (VVSG) in Belgium really kicked off in 2017. Not only have one fifth of all Flemish municipalities signed the aforementioned declaration (available in Dutch, English, Spanish and French version), VVSG has also published a variety of documents and images aimed at encouraging municipalities to engage in the global agenda.
Strong communication and awareness raising
Agenda 2030 for sustainable development will only be achieved if local actors are well involved. To convince the Flemish municipalities of the added value of this agenda, VVSG has prioritized good communication towards its members. Among others, a local translation of the SDGs and an explanation of their relevance for the Flemish local governments can be found in the publication “Local support for global challenges”. Furthermore, the VVSG localized the SDGs into 17 images, recognizable for local governments in their local and international action (individual posters). The association also made a short introduction movie on the Flemish municipal translation of the SDGs (available in English, French, Spanish and Dutch). Also, last year, VVSG “glocalized” its monthly publication was sent to the membership, on the occasion of an international SDG conference it organized (“Global Goals, Local Focus - available in Dutch, French, English and Spanish). Moreover, VVSG launched a 2-year lasting pilot program for 20 Flemish municipalities to experiment on how to include the SDGs in the next municipal planning cycle (2020-2025), just last month.
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